Dr. Mesty Ariotedjo is a Pediatrician and the Founder and CEO of Tentang Anak, a platform serving 3 million customers, distinguished by its science-driven and expert-backed approach. Supported by over 30 in-house experts, Tentang Anak partners with Indonesia’s Ministry of Health, Education, BKKBN, and BPOM to advance child well-being nationwide.
To realize its mission of supporting the well-being of 80 million Indonesian children, Tentang Anak focuses on building and scaling innovative D2C FMCG brands, including ExpertBoost: Science-backed nutritional supplements developed by pediatricians, ranked #1 in the vitamin category across all e-commerce platforms, ExpertCare: Trusted mom-and-baby care products developed by dermatologists and pediatricians, consistently ranked in the top 3 of its category, and ThinkerTales: Educational books and activities designed to nurture cognitive and emotional development in children, developed by child psychologists and pediatricians.