Christopher Madiam is the Co-Founder and CEO of Social Bella (Sociolla), Indonesia’s leading beauty-tech
company and the driving force behind one of Southeast Asia’s fastest-growing digital beauty ecosystems. Under his leadership, Social Bella has grown from a beauty e-commerce startup into a fully integrated, multi-brand, multi-platform enterprise spanning omnichannel retail, digital infrastructure, content creation, product distribution, and consumer insights, serving millions in Indonesia and Vietnam.

With deep expertise in technology and operations, Christopher built and scaled the company’s proprietary infrastructure—including IoT-driven logistics, omnichannel systems, and a data-powered personalisation engine. He launched SOCO, Indonesia’s largest trusted beauty review platform with over 3.5 million verified reviews, and led the implementation of 100% BPOM-certified product curation. From just 2 stores in 2019, he expanded Sociolla’s offline presence to 150 stores by 2025, reinforcing the online-to-offline (O2O) strategy and driving accessibility at scale.

His entrepreneurial journey is defined by resilience. In a market where online beauty lacked credibility,
Christopher focused on building long-term trust. During the COVID-19 pandemic, he ensured business
continuity while accelerating regional expansion—with no layoffs, no salary reductions, and full workforce
retention across the organisation.
Christopher is a strategic risk-taker who consistently sets high standards for both himself and the organisation.

Known for his ability to think fast, adapt quickly, and scale with precision in a highly dynamic industry, he has consistently turned challenges into opportunities for growth. His broader vision led to the launch of vertical platforms such as Lilla, serving niche segments like mothers and children, and inclusive initiatives like Parakerja, integrating people with disabilities into meaningful employment. He has also established a purpose-driven culture anchored in equity, with over 70% of the team being women and many in leadership roles.

Today, Social Bella stands as a scalable, sustainable, and human-centred platform, built to evolve with
consumer needs, thrive through change, and drive long-term impact across the region.