Joel Bar-El is the co-founder of Trax and has served as the chief executive officer (CEO) since October 2011. He is responsible for Trax’s vision and overall market strategy and execution. Before being named CEO of Trax, Mr. Bar-El served as our chief technology officer (CTO) since Trax’s inception.

Prior to Trax, Mr. Bar-El served as CEO of Sentryi Limited, a wealth management software company, which after four years of business was sold to IRESS Limited. He also co-founded Tersus Software Limited, where he built and managed global sales channels and marketing activities.

Mr. Bar-El also previously served as SunGard Business Integration General Manager for Asia Pacific and later North America, overseeing complete P&L and execution in those regions.

Among other skills and qualifications, Mr. Bar-El has a unique ability to envision, develop and deliver paradigm changing technologies and is in every sense, a tech entrepreneur. He has spent the last 20 years delivering technology solutions to blue-chip clients and holds a B.Sc. in Physics from Tel Aviv University.