He graduated Magna Cum Laude in finance and accounting from Northeastern University. After a brief stint in Ernst & Young Tax, he became a serial entrepreneur in a range of different businesses. In 2015, he started Lewis & Carroll tea, one of the largest premium tea house chains in Indonesia where he quickly realized the importance of online delivery, affordability, and technology in F&B business. The experience triggered him to start Kopi Kenangan, a tech enabled grab & go premium affordable coffee chain, which became one of the largest coffee chain in Indonesia in just 2 years.