The circle of trust - Unlocking the full lifetime value of today’s digital consumers

E-commerce was among the top 3 categories for investments in Southeast Asia last year, and in Q1 this year it is already close to $ 1 billion in funding. Given the sheer range of choices and formats across categories – from the mass popular like groceries or fashion – to niches like automobiles, there has arguably never been a better time to be a consumer. 

However, is it really? 

As e-commerce vendors manage the balancing act between serving regular customers and weeding out bad actors, there is a significant cart abandonment as perfectly legitimate buyers get flagged for ‘suspicious behaviour’. 

For a customer yet to pick consistent favourites, even a single less than perfect experience is one bad experience too many. 

In a webinar featuring several leading lights from the ecommerce industry, DealStreetAsia, in partnership with Forter will discuss the massive value unlock waiting to be availed of, by e-commerce companies who can deliver a friction free experience. Not just in terms of preventing fraud, but in keeping legitimate customers active and engaged with the ecommerce platforms.  

Some of the key themes addressed during the webinar:

• The best practices when it comes to unlocking customer lifetime value
• The key challenges encountered on the path to customer retention
• The role technology and data can play in reducing the incidence of subpar customer experience.