Mapping future of new retail and consumer tech in Indonesia

Indonesia is fast becoming Southeast Asia’s toughest proving ground for new retail and consumer tech: margin pressure is real, logistics and inventory costs punish sloppy scaling, and the winners are those who can build brands + distribution + repeat purchase without subsidy-era behaviour. This session brings together operators who are already playing that game at scale – Kopi Kenangan, which has been sharpening its profitability playbook as it expands across the region , Social Bella (Sociolla), now a true omnichannel platform with a nationwide store footprint and fresh strategic capital , and IDN, a consumer tech platform reaching 70m+ monthly active users while building monetisation engines across media, entertainment and the creator economy. With Init-6’s founder-investor lens and Ares’ growth/structured capital perspective , expect a practical debate on what actually creates defensible advantages in Indonesia: unit economics, omnichannel execution, retention loops, and the path from ‘attention’ to ‘transactions.