Dean Krstevski

Dean is the COO of DANA. DANA is the leading payment and financial services platform in Indonesia with the #1 active users amongst any Finance App in Indonesia according to data.ai (formerly known as AppAnnie) throughout 2023.

DANA’s mission is to further financial inclusion and literacy and forge a path to a digitalised and cashless society in Indonesia, by connecting users, merchants and financial institutions in a trusted, friendly and accessible way. DANA aims to replace and digitalise your conventional wallet and be the home for your financial activities. DANA was founded in 2017 and launched the DANA application in December 2018.

Dean moved to Southeast Asia in 2012, as part of the founding team of Lazada Thailand. Started the operations of Lazada Group from ground and helped turn the company into one of the first unicorns in Southeast Asia. Dean Joined DANA after spending 6 years holding management positions at Lazada and Ascend Group (TrueMoney) throughout Southeast Asia.