Farid is currently CEO & Co-Founder of Aruna (aruna.id). Aruna makes the sea a better livelihood for all by empowering local fishermen through a platform that facilitates fair trade with their customers. Aruna is currently operating all over Indonesia, from Sumatera to Papua, empowering more than 26000+ fisherman partners in 90+ spots and opening more job opportunities in the coastal village. Farid was one of Forbes 30 under 30 Asia Class of 2020, together with Indraka and Utari as the founders of Aruna.

Aruna is an integrated fisheries commerce startup focusing on creating a fair and transparent marine-fisheries trade through technology innovation. Aruna started as a fisheries Data platform and soon became a powerful app & platform that can elevate Indonesia’s fisheries and coastal village as the maritime country with the 2nd world’s longest coastline.